Lavender Sleeps
An early attempt at building a consumer wellness brand, focused on sleep, branding, and audience growth.
Role: Founder / Designer
Early Project — Discontinued
Branding • Content • E-commerce Planning
Overview
Lavender Sleeps was my first serious attempt at creating a consumer-facing product brand.
The idea centered around a lavender-infused sleep face mask, positioned as a calming,
nighttime wellness product.
While the product itself never reached production, the project became an important learning
experience in branding, audience-building, and understanding the realities of physical product businesses.
Media
Early branding assets, mockups, or video thumbnails can be placed here.
Tools & Platforms
Brand Identity Design
YouTube
Social Media
Basic E-commerce Planning
Key Ideas
- Lavender-infused sleep mask designed for relaxation and better sleep routines
- A calm, minimal brand aesthetic built around sleep and nighttime wellness
- Content-first growth strategy using YouTube to build trust and visibility
- Long-term vision of expanding into a small wellness product line
My Contribution
- Developed the brand name, identity, and overall visual direction
- Planned the physical product concept and early sourcing approach
- Created and published YouTube content to gauge audience engagement and validate product-market fit
- Outlined a basic go-to-market plan for launching a consumer product
Results
- The project was ultimately discontinued before production
- Identified major challenges around manufacturing, margins, and logistics
- Learned that physical products require far more capital and supply-chain work than expected
- Gained early experience in branding, audience testing, and validating ideas before overcommitting